Internet Marketing Basics
As a phenomenon in the world, the internet is growing in influence day by day. Not only are people using the internet for work-related stuff but they are also using it as the primary mode of communication with their friends and family members. In fact, according to many statistics, the number of hours that people spend using the internet is significantly more than a couple a day. We say this with so much confidence knowing that just social media takes two to three hours out of a single day for the average internet user. The numbers say for themselves as well. According to Statista – a leading statistics reporting firm born in Hamburg, Germany a decade and a half ago, there are as many as five billion users of the internet. To give you some context here, that amounts to significantly more than half of the population of Planet Earth.
A lot of kinds of internet marketing exist. If you are one of the people looking to know more about these kinds of marketing techniques, there is no need for you to look any further! We say this with so much confidence knowing very well that we will not only be naming but will also be enlisting all the kinds of internet marketing techniques available. But before everything, we need to clarify something very important: to succeed at internet marketing, you need to have good internet. And if you do not have internet coverage that is up to the mark as of yet, let us recommend Xfinity internet to you. We believe Xfinity’s net services stand out because they are not only affordable but they are also high-quality in terms of both speed and reliability.
Search Engine Marketing
Search engine marketing happens when a company pays a search engine company to show advertisements of the company on search engines. The outcome of this advertisement campaign can be in the form of a higher ranking of the client company’s website on search engines as compared to the ranking of those companies that are not paying the search engine company. On the other hand, the advertisement can also be in the form of a pop-up image that shows on the side of a search engine results page so whenever someone uses the search engine they see the advertisement. The interesting thing about these kinds of advertisements and search engine marketing, in general, is that there are many factors that can be controlled. For example, you can target people according to their gender and age group. For example, females may be more inclined to make up advertisements than any other segment of the population. On the other hand, you can also target an audience in a specific location through search engine marketing. For example, if your company only caters to the people of California, you can make sure that your advertisement only pops up on the search engine results pages of Californians.
Search Engine Optimization
Search engine optimization is a term that has become very popular in the world. Let us tell you a fun fact: search engine optimization is also a technique to market your company on search engines. So why does it not come under the umbrella of search engine marketing? Well, because the two phenomena have a very big difference between them. While search engine marketing requires the company to pay a search engine company, search engine optimization requires companies to pay content writers and search engine optimization analysts who then produce marketing collateral that organically raises the search engine ranking of their client company. All these search engine optimizers can be hired temporarily through a third party or they can also be hired as full-time employees in the marketing team of the organization.
Social Media Marketing
As the name suggests, social media marketing is the practice of marketing products and/or services on social media. This includes posting social media posts, infographics, and videos on your company’s social media profiles. Considering how we all use social media a lot, we are sure that you must have seen many advertisements already while scrolling through your feed. A sub-type of social media marketing is influencer marketing where, as the name suggests, you use a celebrity’s influence on social platforms to advance the cause of your company. Obviously, you have to pay the celebrity huge sums of money in that case but the technique is pretty effective.
Hopefully, you now have a better picture of how to market something online.